Many have wondered about the story behind Dr. Bronner’s soap. The verbose, sermonizing copy printed on each label of Dr. Bronner’s Magic Soaps has intrigued multitudes. So who was Dr. Bronner, the enigmatic soapmaker with such a spirited message?
The brand rose in popularity in the 1960s in hippie communes. The products’ organic fair-trade ingredients and brand message of global unity resonated with consumers who aligned themselves with a natural and environmentally conscious lifestyle. But today, many households across the United States are equipped with Dr. Bronner’s Magic Soaps. The multipurpose Castile soaps are a sensible one-stop shop, good for everything from washing dishes and scrubbing floors to brushing your teeth and cleaning your skin. While the story behind the label’s gospel is curious, the man behind the suds is even more fascinating.